Kyiv, Ukraine

Practical, No-Nonsense Business Consulting for SMEs

I help small and mid-sized businesses optimize their operations, build resilient growth plans, and navigate unpredictable markets, backed by over two decades of hands-on commercial experience.

Rodion Vynnychenko - Business Consultant

20+ Years

Commercial Experience

20+

Years in Sales & Ops

60+

Corporate B2B Accounts Managed

2018

Going Independent

100%

Actionable, Execution-Focused Advice

Career Path

20 Years of Commercial Leadership

Independent Business Consultant β€” Kyiv, Ukraine

2018 – Present

Providing custom business planning, operational efficiency assessments, and target market analysis for SMEs in retail, logistics, and professional services.

Head of Business Development β€” Budmax Group

2013 – 2018

Managed client acquisition and corporate partnerships for a major construction materials distributor. Grew regional B2B dealer networks and led sales execution.

Sales & Key Accounts Manager β€” Kyivstar

2008 – 2013

Managed a portfolio of 60+ major B2B enterprise corporate accounts for Ukraine's leading telecommunications provider, focusing on retention and expansion.

How I Help

Core Practice Areas

01

Business Planning

Transforming complex market dynamics into concrete growth roadmaps, robust financial projections, and dynamic risk management plans.

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02

Operational Efficiency

Identifying bottlenecks in distribution, warehousing, and sales workflows to unlock margins and improve team execution.

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03

Market Research

Performing targeted, practical market analysis and competitive auditing to find viable expansion opportunities.

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Consulting Insights

Latest Editorial Analyses

B2B Sales Team KPI and Compensation
July 1, 2026 By Rodion Vynnychenko 8 Min Read

Building a High-Performance B2B Sales Team: Practical KPI Design and Compensation Systems for SMEs

Stop paying commission on raw turnover. Learn how to stage your sales process, build a compact activity-and-margin KPI system, and design a compensation plan that makes pricing policy enforce itself.

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Working Capital Optimization
July 1, 2026 By Rodion Vynnychenko 8 Min Read

Working Capital Optimization for SME Distributors: Managing Inventory, Receivables, and the Cash Conversion Cycle

Profitable on paper but starving for cash? Measure your cash conversion cycle, impose ABC discipline on inventory, and professionalize receivables to fund growth from inside your own operation.

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Margin Defense
June 30, 2026 By Rodion Vynnychenko 8 Min Read

Margin Defense: SME Pricing and Cost-to-Serve Strategies in High-Volatility B2B Markets

Stop chasing raw revenue at the expense of profit. Learn how to map indirect freight, warehouse, and financing costs to specific accounts using a Cost-to-Serve model to identify and restructure unprofitable clients.

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B2B Channel Strategy
June 30, 2026 By Rodion Vynnychenko 8 Min Read

B2B Channel Strategy: Designing and Managing High-Yield Wholesale and Distributor Networks for SMEs

Establish firm market control. Discover how to replace ad-hoc discount negotiations with a transparent Functional Discount Grid, structure project registration, and coordinate regional partner territories.

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Ready to Streamline Your Business?

Get direct, no-nonsense commercial guidance to overcome operational friction and scale your operations sustainably.

Schedule a Discovery Call